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Web Design and Web Development Center

Did you know that if a webpage does not load within 7 seconds users tend to leave the website? Have you thought of inserting alternative text to keep your viewers occupied while a picture loads?

ISD has a proven track record in website Design and Website Development, and employs experienced webmasters to develop attractive and user friendly websites.  Our web design and web development experts have made software tools unique to ISD.  These software products enable us to better meet search engine algorithm challenges.

Some Website Design and Website Development examples:

Web Sites
Web Sites
Web Sites

Our Services are not limited to Designing and Developing websites.  Besides web design and web development, we also do:

Manage Google AdWords campaigns

Google AdWords is an application developed by Google, allowing you to advertise your website in specified geographic areas of the globally active Google search results. Whether your website appears in Google’s organic search results or not, if you have an active ad campaign, your website will be displayed in the sponsored links section for the searched keyword, provided the searched keyword is in one of your Google ad campaigns. An ad campaign can be divided into many ad groups and an ad group can include a single keyword or multiple keywords (a keyword may consist of more than one word).

Each time an internet user clicks on a sponsored link of yours, Google automatically debits a pre agreed upon amount from the bank account you have provided. The more you pay, the higher your website will appear in Google’s sponsored links.

We can create ad campaigns that have meaningful search words (keywords), bid with Google on your behalf and manage ad campaigns to monitor their success.


What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is the process of structuring a website so that google, yahoo, bing and other search engines will find, read, index, and bring your website up in a search result. Wikipedia, the free encyclopedia defines SEO as the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

You may have the most beautiful and practical website in the world, but if it does not come up in search engines, there is a very good chance that web surfers will not know of the existence of your company. After all, the ultimate goal of creating a website is to reach internet users. SEO enables you to reach this goal.

Without SEO, your customers will be limited to your current customer base and the people who are familiar with your company.

Even though you may have advertised your website in multiple locations spending thousands of dollars, it is quite possible that a significant portion of your potential customer base has missed the advertisement. SEO provides you an opportunity to reach a large customer segment. Also, you can keep reaching them time and again whereas other advertising you have done will fade with time.


We specialize in Search Engine Optimization (SEO)

Attract traffic to your website by targeting interested customers. We specialize in SEO techniques that can help you attract traffic to your website.

Our optimization engineers are well-experienced webmasters with knowledge in SEO techniques. They will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include but is not limited to designing & developing or modifying Meta tags, title tags, alt image tags, internal linking structures, external link development, and site maps.


A few examples out of many steps we take for Search Engine Optimization :

01. Optimize Content

1.1 Text Close to Top Left

02. Optimize Keywords

2.1. Keywords vs. Key Phrases
2.2. Keyword Density
2.3. Keyword Use Anywhere in the Title Tag
2.4. Keyword Use in the Root Domain Name
2.5. Keyword Use in Internal Link Anchor Text on the Page
2.6. Keyword Use in External Link Anchor Text on the Page
2.7. Keyword Use in the Folder & Page Name URL
2.8. Keyword Use in Image Alt Text

03. Optimize Tags

3.1. Title Tag
3.2. Meta Description Tag
3.3. Meta Keywords Tag
3.4. Header Tags
3.5. Alt Text

04. Canonical Links

4.1. Canonical links contribute a different page come up in search results
4.2. Used for dynamic pages.

05. Incoming Links

5.1. Registering websites in website databases
5.2. Registering companies online
5.3. Anchor Text
5.4. Google Page Rank

06. Page Loading Time

6.1. Optimizing Image Sizes

SEO Tools

01. Page Ranking Analysis (PRA)

Page Rank Analysis (PRA) is a database developed by ISD to store search engine ranking statistics. To effectively work on Search Engine Optimization (SEO), it is essential to check your progress periodically. PRA serves this purpose and allows you to store daily data you collect.

You decide what keywords and keyword groups you want to keep track of. Then collect the data on a daily basis and feed into PRA.

PRA also has room for you to store data of your competitors. While you work on brining your website up in search engines, it is not a bad idea to keep an eye on how your competitors perform.

Once you have the data available, you may run reports to see how your website has performed over a period of time. You may also compare how your website has performed in comparison to you competitors.

02. Website Maintenance and Improvement (WMI)

Website Maintenance and Improvement is a database software that was developed by ISD.

You develop state of the art website with all the bells and whistles. You develop your website with text book accuracy and enrich it with the very correct meta keywords, content writing, alternate text, H1 tags and other requirements. You are also rewarded by search engines with good rank positioning. So now you can sit back and relax, right? Wrong!

Your competitors are working hard everyday to bring their sites up. Search engine spiders crawl through millions of web pages trying to decide which sites to bring up in search results. It is very important to keep in mind that search engines not only index your pages, they also UN-INDEX them. That is right! Search engines do un-index pages that have already been indexed.

It is important to keep track of all your indexed pages because if a page is to come up in search results, it first has to be indexed. This is one purpose WMI serves. Once you manually check whether pages of your website is indexed, you may store the data in WMI.

The second very important purpose WMI serves is to bring all the tools together while developing a webpage. To bring success in search engine results a webpage has to be interconnected from many different angles. Keywords and content has to be relate to each other. H1 thru H6 tags have to relate to keywords and the content. Alternative text has to relate to keywords, content, and H1 thru H6 tags. Anchor text from other pages has to relate to the page you are developing. WMI gives you easy tools in making this puzzle simple.

In a nutshell WMI makes management of your webpage and website simple while developing it. Once the website has been developed, it aids you managing it.


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6830 Distribution Drive Beltsville, MD 20705 | Phone: (240) 876-6203 | Fax: (800) 809-0183